Many years ago, the era of events in shopping malls ended. What was left of it was the wheel of fortune and hostesses distributing free chocolates. The first and second forms of promotion work great as long as the organizers tell the recipients an exciting and attractive story, and of course, take care of the attractions. Customers in the 21st century expect many incentives, but some will treat an event at a shopping center as an addition to their shopping trip, and our role is to keep them.
When designing an event for a shopping center, we must focus on its purpose, space, and customer involvement level. This is how Animatria starts creating each of the events it organizes. In our offer, you will find all the elements necessary to attract customers: both adults and children. As part of the planning, we will consider the audience being targeted. For instance, when organizing a Children’s Day or Halloween event, we will focus on children. Perfume promotions will be aimed towards customers with higher disposable income. Finally, the gallery’s opening or anniversary celebration will be an added value for the company’s brand.
In our offer, you will find comprehensive or subcontracting options: we support promotional stands, with additional attractions such as cooking and perfume-making workshops for adults, escape rooms, free skin analyses. For children, we will arrange a corner with face painting, colorful braids and glitter tattoos, balloons twisting, manual and creative workshops (ecological, 3D printing, plastic materials), a zone with blocks, and a movement zone.
In addition, we will provide an announcer who will take care of the event dynamics, and our hostesses will take care of sampling. They will also encourage the event participants to take part in competitions, lotteries, and additional attractions.
Depending on your target group, we can invite a well-known Youtuber, travel blogger, or a Master Chef star to the event. On stage, a performer can stand in tandem with a famous persona, arousing deeper emotions among the audience.
You don’t have to worry about technical issues with Animatria – we will take care of them ourselves or advise you on the best solutions we know of. We operate throughout the country, and our projects for shopping centers and chain stores can be seen in Warsaw, Kraków, Wrocław, Katowice, Łódź, Gdańsk, Lublin, Rzeszów, Szczecin, among many other places.